Nike

A campaign concept based around athleticism and political activism.

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OPPORTUNITY

Being a natural born athlete, I've grown up idolizing the Nike brand. I took the opportunity to create a mock up concept of timely, content worthy, and shareable campaign that Nike can utilize and take advantage of a woman losing the Presidential Election.

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INSIGHT

Considering the timing of the U.S Election and the fact that Hillary Clinton lost out on becoming the first women president this would be a great fit.

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There’s no denying the results of this election has effected Americans, and more specifically women. This election broke a record with over 84 million people watching each of the debates, and over 70 million watching the final election results.

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Nike takes risks, and they create timely and shareable content that they share with their consumers. They proved this time and time again, while working with Wieden + Kennedy in Portland. They have recently released a Chicago Cubs World Series Champions commercial the night they won.

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SOLUTION

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For this mock up campaign, we would continue to work with Wieden + Kennedy in Portland and they would release this campaign right after Hillary Clinton lost the election. They would create this campaign not knowing whether or not she will win or lose, but they would be willing to take the risk.

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This campaign would feature the Nike Women’s clothing line, and it’s campaign objective is to motivate, empower and inspire women to keeping on going. Implying that just because a women wasn't elected president “Woman can still rule."

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*Google images